Communication Campaigns

As part of a four-person team, I spent a semester developing and presenting a campaign plan to increase membership among young veterans for American Legion Post 51. Our plan combined research, strategic outreach, and communication theories [two-step flow model, diffusion theory, and agenda-setting theory] to create targeted messaging through social media, events, and partnerships. 

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Check out the campaign plan program book below.

During my internship with LEAD Girls of NC, I developed a strategic social media content plan for the remainder of the 2025 calendar year to increase brand visibility and engagement. I also drafted, wrote, and sent monthly newsletters for the remainder of the year to maintain two-way communication with the current LEAD community, keeping them updated and engaged with the organization, promoting a call-to-action. 

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Check out the social medie plan below.